How to Showcase a Product Through a Skill Competition
Brands & Partners · Équipe Viatous · 3 min
Showcasing a product is about more than displaying its price or specifications. With Viatous, partner brands can feature their products within a skill-based competition experience designed to attract attention and create greater engagement around their universe.
A clearly presented product
Each Viatous competition features an identified product. Its competition page presents information including its characteristics, brand, visuals, stated value, the price of a paid entry and any specific conditions that apply.
This presentation allows participants to quickly understand what is being offered before entering.
An experience that goes beyond simple product presentation
The product becomes the centre of an interactive experience. Each entry gives access to a three-stage challenge: tapping the displayed bubbles, tracing the requested path, and then answering a general knowledge question.
The ranking is then based on successful completion of the challenge and the total time achieved.
Different ways to enter
Some competitions are available from €0.50 per paid entry. A free entry, with no purchase and no account creation required, is also available for each competition.
The free entry follows the same challenge format and ranking criteria as a paid entry.
A competition experience managed by Viatous
Competitions are created, controlled and administered by Viatous. Participants do not list products themselves and do not organise competitions.
The partner brand is involved around the featured product and in handing it over to the winner according to the method defined for the competition.
Product handover with the partner brand
Once the winner has been selected and the required checks have been completed, the partner brand arranges delivery or collection of the product according to the handover method determined by Viatous.
The product may be provided by the partner brand or acquired by Viatous under the agreement concluded with it.
Creating interest around a product
A skill-based competition makes it possible to present a product in a more interactive context than a traditional product page.
For a partner brand, the value lies in combining product visibility, participant engagement and a structured product handover process managed through Viatous.