What Makes a Product Memorable in a Competition?
Competitions & Skills · Équipe Viatous · 3 min
In a competition, the product is more than just the reward: it also plays a central role in the interest generated by the experience. Some products are more memorable because they combine usefulness, desirability and a strong identity.
A product that is instantly understandable
The easier a product is to identify, the easier it is to understand why people may want to enter the competition.
An everyday useful device, a premium product, a rare item or equipment linked to a passion is generally easy to understand and showcase.
Desirability does not depend on price alone
A very expensive product is not necessarily the one that generates the most interest. Design, usefulness, rarity, popularity or limited-edition status can matter just as much.
A well-chosen product can therefore be highly attractive even when its stated value is lower than that of other, more expensive products.
Presentation plays an essential role
The competition page presents information including the product, its characteristics, brand, visuals and stated value.
Clear information and strong visuals help participants quickly understand what is being offered.
The product creates interest, the challenge determines the ranking
Whatever product is featured, the ranking rules remain the same.
Each entry gives access to a three-stage challenge: tapping the displayed bubbles, tracing the requested path, and then answering a general knowledge question.
The time used to complete the course and answer the question is added together to determine the entry's total time.
An experience built around performance
Only entries that complete the challenge and answer correctly within the applicable time limits are ranked.
Among them, the entry with the best total time wins the product, subject to the checks provided for in the competition rules.
Products offered with partner brands
Viatous competitions are organised around products offered with partner brands.
The product may be provided by the partner brand or acquired by Viatous under the agreement concluded with it, then handed over to the winner according to the applicable competition conditions.
When a product becomes an experience
A memorable product is therefore one that creates curiosity, fits naturally into the competition experience and has an appeal that is immediately understandable.
On Viatous, the product attracts attention, but performance during the challenge determines the final ranking.